360° Kids is a foundation dedicated to assisting children in crisis. In collaboration with Danielle Dallavalle and Thao Doan, we embarked on redesigning their donation page and flow to enhance online donation contributions.
The current web page presents several issues, particularly in adhering to Nielsen Norman Group's heuristics lists. This results in a complex and unintuitive user flow, making online donations challenging for potential contributors.
At- risk & homeless youth have a hard time landing meaningful jobs for a variety of reasons such as lack of proper job training, employer expectations vs. the pay, not measuring up or challenging situations at home.
To encourage donations, focus on answering top questions and streamlining the donation process.
Online donors may encounter challenges in making donations, primarily due to complex processes and difficulty in identifying the initial steps to begin the donation process.
Donors seek an easily accessible and immediate presentation of the donation process, allowing them to swiftly commence inputting required details and effortlessly finalize their donations.
The project deliverables consist of a fully functional prototype showcasing the donation flow.
Based on research we found that the lack of education and job training is a heavy blocker for the future of youth.
Based on research we began designing an updated experience for people who are between 27 -75 that have financial means to donate.
Many foundations now have webpages to facilitate online donations. However, a significant number of them lack proper UX design, resulting in a donation process that is difficult to navigate.
- Brand Consistency
- Compliance with Regulations
- Integration with Payment Gateways
- Donor Relationship Management
- Reporting and Analytics
To encourage a quick and accessible donation process, we decided it was best to have a donation form directly on the home page and the main idea was that the user could go through the process without changing screens.
Based on user testing, we identified areas for improvement in our design. These include:- Adding a confirmation and summary step before finalizing the donation process to enhance understanding.
- Making the tax receipt option more prominent for visibility.
- Implementing a scroll indicator on the hero section to indicate to users that they can scroll down for more information.
- Including a button for users to easily navigate back to the top of the page.
- Addressing a bug in the payment chip to ensure seamless payment processing.
